FRC Team

Anthony Eldridge-Rogers FRSA

CEO  l  FRC Worldwide


Anthony has been working with people with behavioural health challenges for over 30 years. He set up and runs specialist recovery and wellness coach training and consultancy, FRC Worldwide and developed the FRC training programme based on the Meaning Centred Coaching Model.

The MCC model was developed between 2007 and 2014 as a response to his research into long term recovery from serious substance and behaviour misuse. He works as an executive coach trainer, organisational consultant and coaching training curriculum developer.

He is currently developing, in partnership with recently set up FRC US led by Marshall Rosier, a new coaching based training for Peer Recovery Supporters and Recovery Coaches for deployment across New York State.

He has worked with board members, CEO’s, senior management teams and entrepreneurs as variously coach and mentor within the context of recovery and wellness and leadership.

In support of that work he founded the International Recovery and Wellness Coach Certification Board (IRWCCB) to provide standards and certification for specialist coaches in human health and the International Recovery and Wellness Coach World Conference (IRWC Conference) now in its third year.

His career has included an extensive executive background in the media as well as in environmental issues working with organisations such as BBC Worldwide, Naspers, Conde Nast, Polygram, Carlton TV

In 2009 he was invited to become a fellow of The Royal Society for the Encouragement of Arts, Manufactures and Commerce (RSA) and started a coaching network event there for its worldwide fellowship.


Gladeana McMahon

Executive Training Consultant and Trainer for FRC

Gladeana McMahon is considered one of the leading personal development and transformational coaches in the UK.

She combines academic rigour with down to earth communication skills. She has 34 years experience as a therapist, 20 years experience as a coach, and has worked for a range of counselling organizations as therapist and at Director and Senior Management level.

Always an innovator, Gladeana is one of the UK founders of Cognitive Behavioural Coaching and is also an internationally published author with some 18 books of a popular and academic nature on coaching and counselling to her name.

Gladeana helped found the Association for Coaching and holds the positions of Fellow and Chair Emeritus Association for Coaching UK. She was also responsible for launching the coach accreditation process for the Association for Coaching and is a specialist Cognitive Behavioural Coaching accreditation for the Association for Rational Emotive Behaviour Therapists.

In addition to presenting a range of coaching programmes, Gladeana was listed as one of the UK’s ‘Top Ten Coaches’ by both the Independent and Observer on Sunday. She coaches CEO’s and those at Director Level as well as politicians and people in the media to master the psychological complexities of 21st century corporate life.

She facilitates and trains for the FRC.